MCR has demonstrated that a dynamic Management is one that goes out of its way to lead from the front...
- MCR has evolved as the leader in the Industry through the dynamic and inspiring leadership of M.C.Rixon and M.C.Robin. The brand MCR has been efficiently managed by the brothers ever since its inception.
- The business model that was initially set up was that of buying goods from the market and selling it to the walk-in customers. The passion for growth, innovation & success, helped the brothers come up with plans of creating their own brand and launching the same in the market.
- The brothers began to manufacture quality & stylish dhotis under their brand MCR, which was well received in the Indian market known for appreciating good, sincere & innovative ideas.
- The leadership of M.C.Robin and M.C.Rixon, delivered products that stood on par with and even exceeded the quality of dhotis provided by the existing textile tycoons.